As most of you know, I am a freelance make-up artist. Primarily, I do make-up for weddings and other special events. Though I am an "artist" and do think of make-up as my medium, when I do make-up for a bride and her attendants or for a girl going to her prom or just for a woman who wants a new daytime look, I am performing a service. Therefore, while I could go "all out", try the newest trend, make the women look like geisha, etc., I don't. My job at that time is to adhere to the wishes of the client. Now, no, I won't make someone look like Boo Boo the Fool just because she thinks (God forbid!) that Proenza Pink would look good on her, even though she has a beautiful chocolate skintone and I know that she'll look like she's been eating pink-powdered donuts. If I believe a look will be unflattering, I do suggest alternatives and many a client has thanked me for doing so. But if, for instance, a bride says to me (like one recently did), "I don't wear make-up on a daily basis. I'm a very minimalist girl. On my wedding day, I don't want to look 'made up'. I want to look fresh, pretty, natural and totally 'like myself'", then what should I do? I should honor that request!
What irks me are make-up artists who make it their business to tell you what's right for you. As much as I love make-up (and God knows I do), I recognize and acknowledge that not everyone in the world shares my undying passion. It is not my job to force my love of paint on everyone. In fact, I have found that a vast majority of women look fresher and prettier without much make-up. I include myself in that number. Adding too much color to one's face can look garish and add 10 to 20 years, if one is not proficient in application or just too heavy-handed. What looks great in an editorial advertisement would look like hell-suit-for-murder if it were walking down the street toward you in broad daylight.
I get that when you go to the MAC store or when you visit a make-up counter in a department store like Nordstrom or hit your local Sephora, the MUAs or the sales staff push product on you because it affects them money-wise ... they're trying to make commission. But that's why I chose not to work in a store or at a counter. I don't feel right having to push product or to use only a specific product line. I am a MAChead, no denying, but I wouldn't want to have to live without Laura Mercier or Stila or NARS or Kimora Lee Simmons (the make-up, not the woman ... shudder) or BECCA or Bare Escentuals or L'Oreal or Revlon or mark or ... you get the point. I'm still reeling at my friend who left a MAC store with $500 worth of products, brushes and a small traincase ... on a daily basis, this woman only wears tinted lip balm and a bit of gel blush! Why in the world would she ever need $500 worth of stuff, let alone something to keep it in??? Yes, the 12 shades of eye make-up she was wearing looked beautiful ... that's because they were applied by a professional in a store lighted like a runway! She would never be able to recreate that look and she'd have to hit the streets in it ... she'd look like a French hooker at best if she tried that mess! I made her return it all, posthaste. WTH???
Y'all. Don't fall for the hype. Before you go to the counter or the store, know what you're looking for. If what you need is an everyday look, suitable for office and weekend, say so. And stick to your guns. Don't allow yourself to be talked into all manner of primers, serums, brushes, applicators, sealants and whatnot when you know you don't need them. Please don't make me have to walk up to you on the street and ask you if you've been the victim of assault with a deadly blush brush.