Tiny Toya

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« A hot mess | Main | Happy fourth birthday, Sarai! »

Plant your foundation in the Erth!

Erth The owner of Erth Cosmetics contacted me to sample some of her products.  I was more than happy to, as I have quite a bit of fun comparing and contrasting mineral make-up lines.  This company is smaller than brands like Bare Escentuals, which makes me happy - I like to patronize smaller businesses when I can.

In terms of how Erth stands with the other mineral lines I've tried (LaurEss, BareEscentuals, Monave, Jane Iredale, L'Oreal), it's almost #1.  The range of shades is better than BareEscentuals and L'Oreal and it contains no bismuth oxychloride (the ingredient in many mineral make-ups that causes one's face to itch).  The shade I chose, 4.35, which is intended for deep tan skin with neutral/warm skintones works perfectly.  I love that the foundation is matte, unlike BE, which has plenty of shimmer - I like to add shimmer to my skin, but in small doses, like an eyeshadow or highlighter, not all over ... I think it looks unnatural.  And Erth foundation is only $13 - score!  I think the 4.35 is an even better complexion match for me than Jane Iredale PurePressed base in Butternut, which I wear regularly.  The only reason it doesn't top Jane Iredale, is because it doesn't come in a pressed powder form.  Why, oh why don't more mineral cosmetics come in pressed powder???

Anyway, I plan to order a full-size foundation anyway (once my moratorium is over).  Coming up this week will be my review of Erth's mineral shadows and blushes.

To check out Erth cosmetics, go to www.lushbrush.com

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Comments

Hi Toya!

I just tried a bunch of Erth cosmetics as well - the Moth Veil is my favourite, although I'm quite hooked on their blush now as well!

~CK~

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